Web development

Qualiente supports you every step of the way in creating your website. Whether it's a commercial showcase, a community site, a blog or an e-commerce site, we rely on proven tools or specific development to meet your functional needs.

Showcase website

A website is a marketing tool that tells the company's story, its positioning and added value, and describes its range of products and services.

Our project approach takes into account the 3 axes of digital: Web development, Web design and Web marketing.

The advantages of a website are numerous: promote your business, increase brand credibility, be contacted at any time, boost sales, communicate company news, offer answers ahead of time, reduce distribution costs or identify key activities thanks to statistics.

Examples of actions taken prior to the development of a showcase website
  • keyboard_arrow_rightDetermining site objectives
  • keyboard_arrow_rightTarget identification
  • keyboard_arrow_rightDrafting a list of keywords to optimize referencing
  • keyboard_arrow_rightDrawing up a list of pages to be developed
  • keyboard_arrow_rightDefining the spirit of the site
  • keyboard_arrow_rightValidation of a typical page structure

Would you like to manage your site independently?

Qualiente has been publishing the Pim@lys CMS (dynamic content management system) since 2005.

It enables you to create and update a professional website, without any specific IT knowledge. By simply dragging and dropping, you can act autonomously at any time on the content of your pages (text, tables, links, colors, images, videos, etc.).

Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is a business process that combines the collection and analysis of customer data, the management of marketing campaigns and the monitoring of support operations.

This approach is an essential component of relationship marketing, with the aim of creating and maintaining a proactive relationship between a company and its customers or prospects.

Your customers at the heart of your corporate strategy!

The implementation of a customer relationship management system is generally based on a software solution, which may be based on an off-the-shelf product or a specific development. The experience we've gained over the years with companies of all sizes shows that every specification is unique, and that the functionalities used are different.

So why invest in a tool for which you will only use 10% of the functionalities, and which will not meet all your needs anyway? Qualiente can help you develop your own customer relationship management software by customizing basic modules and designing screens dedicated to your internal processes.

Examples of Web CRM functionalities
  • keyboard_arrow_rightRecording of customer data and associated contacts
  • keyboard_arrow_rightSetting up marketing campaigns
  • keyboard_arrow_rightIdentifying sales opportunities
  • keyboard_arrow_rightTracking commercial transactions
  • keyboard_arrow_rightEvent and to-do management
  • keyboard_arrow_rightValuing customer feedback for continuous improvement

Each stage of the user journey is specified upstream in specifications, and all objects handled (customer, contact, event, document...) are described using a modeling method to optimize the expression of needs.


Qualiente has developed the website, a local marketplace enabling retailers to present and sell their products/services online.

With Townic, customers create a free account and can make appointments or buy from a variety of outlets (click and collect, home delivery or Mondial Relay delivery).

Boost your sales while retaining your distinctive features, thanks to multiple sales options
Examples of Townic features
  • keyboard_arrow_rightOnline catalog creation
  • keyboard_arrow_rightOrder management
  • keyboard_arrow_rightElectronic payment via Stripe
  • keyboard_arrow_rightAutomated invoice editing
  • keyboard_arrow_rightCustomer database
  • keyboard_arrow_rightSales statistics