Qualiente offers several modules for training organizations and post-baccalaureate schools (BTS, Bachelor's and Master's degrees). The objectives and content of the training courses are defined in consultation with the customer, and the pedagogy is adapted to suit the trainees present.
Right from the start of the course, all projected material is available on an online storage space, which will be enhanced with exercise corrections as the sessions progress. At the end of the course, Qualiente validates the progress made and, above all, the satisfaction of the trainees.
Internet, Intranet, Extranet Definition of the World Wide Web Internet protocols How to access a website Hosting, domain names Web browsers
Overview of CMS platforms
Definition of a CMS Main features of a CMS Advantages/disadvantages of a CMS Presentation and demonstration of the main CMS on the market
Natural referencing techniques
Definition of SEO and SMO Choice and importance of keywords Market research and competitive intelligence Increasing website awareness Promoting your company on professional social networks Using Google services RSS feeds
Creating a showcase website with CMS Wordpress Creating a LinkedIn profile and developing the network Linking accounts with the showcase website created
Market research and competitive intelligence Website design (methodology, best practices, mistakes to avoid) Presentation of CMS Wordpress Natural referencing Google AdWords Promoting the company on professional social networks RSS feeds
Installing anti-virus software Reserving hosting space and a domain name Creating a Google account Configuring Gmail Installing Google Drive Setting up Google Calendar Creating a Linkedin profile and developing the network
In the course of our work, we've noticed that our customers are increasingly demanding explanations of how their website and its environment work (autonomous content updating, referencing, social networks, sending newsletters, etc.).
Qualiente therefore decided to adapt its offer and propose, in parallel to the classic website creation service, a one-day practical training course detailing the key stages involved in designing and putting a website online.
All the case studies will be dedicated to your specific context, so you'll have a finished model by the end of the day!
This unprecedented approach, which is entirely user-oriented rather than IT-technical, will enable you to tackle a number of Web concepts, while producing a tangible output at the end of the course.
If you're satisfied with the result, you can then decide whether or not to continue the project with Qualiente's support.